We use light
in creative ways

Two careers, nearly two decades apiece. Iconic facades. A Guinness World Record. We bring deep production experience and a creative-first approach in pursuit of exceptional, world-class work.

Platypus specializes in the spatialized application of sensory, display and fabrication technologies to facilitate visual storytelling, where emerging technologies are both medium and product.

Selected Work

Worldwide2008 – Present

Some of the most iconic architectural projections of the era, with our hands on them: the Sheikh Zayed Grand Mosque in Abu Dhabi, St Peter’s Basilica in Vatican City, and the reopening of the San Francisco Exploratorium.

Delivered during the founders’ years at Obscura.

  • Projection Mapping
  • Architectural Mapping
  • Generative
  • Interactive
Macy's 4th of July light show with lasers and fireworks
Brooklyn Bridge, NY2025

Macy’s 4th of July

Macy’s wanted the Brooklyn Bridge as the centerpiece of their fireworks show. We put a story of America on both towers, locked to the pyro, live on NBC for the whole country.

Delivered during Ryan’s time at A3 Immersive.

  • System Design
  • Projection Design
  • Live Event
  • Broadcast
Art on theMART projection on the Merchandise Mart facade, Chicago
Chicago, IL2019 – Present

Art on theMART

More than 2.5 acres of façade. The largest permanent architectural video projection in the United States, and a nightly canvas for selected artists that you can see from the Loop and the West Loop. System design, projection design, and the support that keeps it running.

Delivered during the founders’ years at Obscura.

  • System Design
  • Projection Design
  • Permanent Installation
  • Support & Maintenance
Antarctic Dome immersive projection at Coachella
Coachella, Indio CA2017

Antarctic Dome

Goldenvoice and HP commissioned a metamorphic trip through space-time inside a 120-foot dome. Every fifteen minutes, 500-plus festival-goers walked in for mind-shredding visuals from a wide roster of collaborators.

Delivered during the founders’ years at Obscura.

  • System Design
  • Projection Design
  • Content Strategy
  • Immersive Dome
Let's Glow light projection on the Hobart Building, San Francisco
San Francisco, CA2025

Let’s Glow

It started in 2021 as an idea to pull people back into downtown San Francisco. By 2025 it was a ten-day event: 128,000 attendees, eight light installations, and work from nineteen local and international artists.

Delivered during Ryan’s time at A3 Immersive.

  • System Design
  • Projection Design
  • Show Control
  • Festival
Color and Light Festival projection on the Paramount Theatre, Asbury Park
Asbury Park, NJ2025

Color & Light Festival

Two nights, six artists, and the Paramount Theatre in Bruce Springsteen’s hometown. A local benefactor funded it to put some life back into Asbury Park.

Delivered during Ryan’s time at A3 Immersive.

  • System Design
  • Projection Design
  • Show Control
  • Festival
Redacted Residence projection-mapped treehouse and illuminated walkway
San Anselmo, CA2025

Redacted Residence

A storybook at a private residence tucked away in Northern California: a projection-mapped treehouse and walkway, with spatially mapped LED arches, built with Digital Ambiance.

Delivered during Ryan’s time at A3 Immersive.

  • System Design
  • Projection Design
  • Permanent Installation
  • Support & Maintenance
Al Wasl Pavilion dome with immersive projection, Dubai
Dubai, UAE2021 – Ongoing

Al Wasl Pavilion

With Adrian Smith + Gordon Gill Architecture, the team built the largest immersive hemispherical projection installation to date. It holds the Guinness World Record, awarded in 2023. Content strategy, spatial and projection design, systems design, and implementation consultation.

Delivered during the founders’ years at Obscura.

  • System Design
  • Custom Parametric Process
  • Projection Design
  • Immersive Installation

The Studio

We have worked at some amazing places, on projects we will never forget. Platypus is the two of us putting all of that under our own name. We cut our teeth in spatial design at Obscura, then spent years shaping the technical and creative sides of the industry’s most ambitious work alongside Chroma, HUSH, Minds Over Matter and NEP Sweetwater.

Ryan McDonnell

Ryan McDonnell

Co-Founder, CEO

Ryan builds the systems that put light on very big things. Senior Systems Engineer at Obscura and MSG. Stood up and ran the Support & Maintenance team at Gensler DxD. Director of Technical Production at A3 Immersive, then VP of Immersive, running the division.

Joseph Vigorito

Joseph Vigorito

Co-Founder, CCO

Joseph is a creative technologist who has spent two decades setting the technical vision behind ambitious immersive work. Technical Director at Obscura and MSG, then Director of Technical Strategy at ARTECHOUSE.

Services + Process

From the first site walk to show control, and the years after opening night. Take the whole thing or just the pieces you need.

Rooftop site evaluation with projection planning overlay
Site Evaluation
3D venue model with projection coverage study
System + Projection Design
Parametric dome model for content mapping
Parametric Modeling

Let’s make something the city remembers

Start a project

Prefer email? hello@platypus.design